15th NIC.br Annual Workshop on Survey Methodology » NIC.br Annual Workshop on Survey Methodology

About

The Regional Center for Studies on the Development of the Information Society (Cetic.br) at Brazilian Network Information Center (NIC.br), in collaboration with the National School of Statistical Sciences (ENCE/IBGE), will host the 15th Annual Workshop on Survey Methodology from August 18 to 21, 2025.

Since its inception in 2011, this annual workshop has become a regional and international reference for advancing methodological innovation in the field of information and communication technology (ICT) statistics. It brings together professionals from national statistical offices, government agencies, academic institutions, international organizations, and the private sector to share knowledge and foster new perspectives on data production, analysis, and dissemination. As a cornerstone event in the field, the workshop addresses emerging topics in survey methodology and explores innovative approaches to improving the quality and availability of ICT statistical data. Its program features keynote presentations, panel discussions, interactive short courses, and case studies.

The 2025 edition will build upon this legacy by addressing the growing need to integrate emerging data sources and technologies into survey practice. In a landscape marked by rapid digital transformation, traditional data collection methods are being complemented — and at times challenged — by new sources of information and innovative analytical tools. This year's theme, “Integration is the Key”, reflects the urgency and opportunity to connect methodological advances with data innovations to enrich our understanding of the digital society.

Under the 2025 theme, the workshop will explore how emerging data sources and technologies can enrich survey practice and statistics production. Topics will include the use of georeferenced data and artificial intelligence for image recognition, approaches to measuring digital skills, the analysis of data from digital platforms, and the integration of citizen-generated data into official statistics.

15th EDITION: INTEGRATION IS THE KEY: SURVEY METHODOLOGY WITH EMERGING DATA SOURCES AND TECHNOLOGIES

For a wide range of stakeholders — including governments, the private sector, and academic researchers — access to high-quality, granular, multidimensional, and timely data has become essential to support policymakers and actors at the forefront of shaping digital inclusion policies and addressing digital inequalities.

The 2025 workshop will focus on four key subtopics that not only highlight the importance of improving the quality and availability of ICT statistics, but also underscore the critical role of data integration in the future of data production.

  • Analysis using georeferenced data and the use of AI in image recognition: Advances in geospatial data enable new forms of territorial analysis, as well as the integration with statistical data, complementing traditional data sources and supporting evidence-based decision-making.
  • Measuring and assessing digital skills: Measuring digital skills and competencies is central to understanding how individuals and communities engage with digital technologies. New instruments and frameworks are emerging to capture both technical and transversal digital skills in different population groups.
  • Analysis of data from digital platforms: The growing relevance of digital platforms — from social media to e-commerce — generates large volumes of behavioral and transactional data. Integrating these datasets with official statistics presents both opportunities and methodological challenges.
  • Citizen-generated data: Data produced directly by individuals, communities, and civil society organizations is gaining traction as a source of contextual and real-time information. Harnessing these types of datasets requires new frameworks for quality assurance, privacy protection, and interoperability with traditional sources.

By exploring these themes, the workshop aims to advance the dialogue on how to responsibly and effectively integrate emerging data sources into existing methodological frameworks, while ensuring data quality, transparency, and inclusivity.

Concept Note of the Workshop

Program

Monday, 18 August

  • 08:30 - 09:00

    Welcome coffee

  • 09:00 - 09:30

    Welcome remarks

    Demi Getschko (NIC.br, Brazil)

    Gustavo da Silva Ferreira (ENCE|IBGE, Brazil)

  • 09:30 - 10:30

    Keynote: Big Data - Big Deal or Bigger Dilemma: Exploring the Potential of Using and Integrating Alternative Data Sources within Social Research

    Trent Buskirk (Old Dominion University, USA) Keynote

    Pedro Luis do Nascimento Silva (SCIENCE, Brazil) Moderator

  • 10:30 - 11:00

    Coffee Break & Networking

  • 11:00 - 13:00

    Session l: Data Integration and Interoperability

    Marcelo Pitta (Cetic.br|NIC.br, Brazil) Moderator

    Daniel Taccari (UNECLAC, Chile)

    Luis González Morales (UNSD, USA)

  • 13:00 - 14:00

    Lunch Break

  • 14:00 - 15:30

    Session II: Multisource Data Integration & Analytics

    Gustavo da Silva Ferreira (ENCE|IBGE, Brazil) Moderator

    Roland Hosner (Flowminder, UK)

    Umar Serajuddin (Word Bank, USA)

  • 15:30 - 16:00

    Coffee Break & Networking

  • 16:00 - 17:30

    Panel I: Data Governance and Ethics

    Alexandre Fernandes Barbosa (Cetic.br|NIC.br, Brazil) Moderator

    Andrea Barone (World Bank, USA)

    Daniel Taccari (UNECLAC, Chile)

    Guilherme Canela (UNESCO, France)

    Luis González Morales (UNSD, USA)

Tuesday, 19 August

  • 08:30 - 09:00

    Welcome coffee

  • 09:00 - 11:00

    Session III: The Digital Data Triple plAy: Fundamentals of Access, Assessment and Analytics for Digital Platform Data within Social Research

    Fábio Senne (Cetic.br|NIC.br, Brazil) Moderator

    Trent Buskirk (Old Dominion University, USA)

  • 11:00 - 11:30

    Coffee Break & Networking

  • 11:30 - 12:30

    Panel II: Using Digital Platform Data

    Fábio Senne (Cetic.br|NIC.br, Brazil) Moderator

    Marina Mendes Tavares (IMF, USA)

    Vladimir Klyuev (IMF, USA)

  • 12:30 - 13:30

    Lunch Break

  • 13:30 - 15:00

    Panel III: Using Digital Platform Data

    Julie Ricard (FGV, Brazil) Moderator

    Ergon Cugler de Moraes Silva (FGV, Brazil)

    Giulia Tucci (UFRJ, Brazil)

    Wagner Meira (UFMG, Brazil)

  • 15:00 - 15:30

    Coffee Break & Networking

  • 15:30 - 16:10

    Session IV: Copenhagen Framework on Citizen Data: Concepts and Implementation

    Denise Britz do Nascimento Silva (SCIENCE, Brazil) Moderator

    Haoyi Chen (UNSD, USA)

  • 16:10 - 17:30

    Panel IV: Citizen-generated Data

    Denise Britz do Nascimento Silva (SCIENCE, Brazil) Moderator

    Haoyi Chen (UNSD, USA)

    Kleber Canuto (Linked Data, Brazil)

    Víctor Andrés (DANE, Colombia)

Wednesday, 20 August

  • 08:30 - 09:00

    Welcome coffee

  • 09:00 - 10:30

    Short Course I: Measuring Digital Skills

    Winston Oyadomari (Cetic.br|NIC.br, Brazil) Moderator

    Riina Vuorikari (Independent Consultant, Former EC JRC Researcher, Belgium)

  • 10:30 - 11:00

    Coffee Break & Networking

  • 11:00 - 12:30

    Short course I: Measuring Digital Skills

    Winston Oyadomari (Cetic.br|NIC.br, Brazil) Moderator

    Riina Vuorikari (Independent Consultant, Former EC JRC Researcher, Belgium)

  • 12:30 - 13:30

    Lunch Break

  • 13:30 - 15:00

    Short course I: Measuring Digital Skills

    Winston Oyadomari (Cetic.br|NIC.br, Brazil) Moderator

    Riina Vuorikari (Independent Consultant, Former EC JRC Researcher, Belgium)

  • 15:00 - 15:30

    Coffee Break & Networking

  • 15:30 - 17:00

    Panel V: Measuring Meaningful Connectivity

    Graziela Castello (Cetic.br|NIC.br, Brazil) Moderator

    Dániel Vértesy (ITU, Switzerland)

    Edwin Fernando Rojas (UNECLAC, Chile)

    Howard Bilodeau (StatCan, Canada)

Thursday, 21 August

  • 08:30 - 09:00

    Welcome coffee

  • 09:00 - 11:00

    Using geospatial technologies and Innovative Methods for Data Colllection

    Fábio Senne (Cetic.br|NIC.br, Brazil) Moderator

    Caroline Gevaert (University of Twente, The Netherlands)

  • 11:00 - 11:20

    Coffee Break & Networking

  • 11:20 - 12:50

    Short course II: Analysis using georeferenced data and the use of AI in image recognition

    Pedro Luis do Nascimento Silva (SCIENCE, Brazil) Moderator

    Ravi Krishnan (WHO / GIS Centre for Health, Switzerland)

  • 12:50 - 13:50

    Lunch Break

  • 13:50 - 15:20

    Short course II: Analysis using georeferenced data and the use of AI in image recognition

    Pedro Luis do Nascimento Silva (SCIENCE, Brazil) Moderator

    Ravi Krishnan (WHO / GIS Centre for Health, Switzerland)

  • 15:20 - 15:40

    Coffee Break & Networking

  • 15:40 - 17:10

    Short course II: Analysis using georeferenced data and the use of AI in image recognition

    Pedro Luis do Nascimento Silva (SCIENCE, Brazil) Moderator

    Ravi Krishnan (WHO / GIS Centre for Health, Switzerland)

  • 17:10 - 17:30

    Closing Session

    Alexandre Fernandes Barbosa (Cetic.br|NIC.br, Brazil)

Speakers

Palestrante - Alexandre Fernandes Barbosa Alexandre Fernandes Barbosa Cetic.br|NIC.br, Brazil
Palestrante - Andrea Barone Andrea Barone World Bank, USA
Palestrante - Caroline Gevaert Caroline Gevaert University of Twente, The Netherlands
Palestrante - Daniel Taccari Daniel Taccari UNECLAC, Chile
Palestrante - Dániel Vértesy Dániel Vértesy ITU, Switzerland
Palestrante - Demi Getschko Demi Getschko NIC.br, Brazil
Palestrante - Denise Britz do Nascimento Silva Denise Britz do Nascimento Silva SCIENCE, Brazil
Palestrante - Edwin Fernando Rojas Edwin Fernando Rojas UNECLAC, Chile
Palestrante - Ergon Cugler de Moraes Silva Ergon Cugler de Moraes Silva FGV, Brazil
Palestrante - Fábio Senne Fábio Senne Cetic.br|NIC.br, Brazil
Palestrante - Giulia Tucci Giulia Tucci UFRJ, Brazil
Palestrante - Graziela Castello Graziela Castello Cetic.br|NIC.br, Brazil
Palestrante - Guilherme Canela Guilherme Canela UNESCO, France
Palestrante - Gustavo da Silva Ferreira Gustavo da Silva Ferreira ENCE|IBGE, Brazil
Palestrante - Haoyi Chen Haoyi Chen UNSD, USA
Palestrante - Howard Bilodeau Howard Bilodeau StatCan, Canada
Palestrante - Julie Ricard Julie Ricard FGV, Brazil
Palestrante - Kleber Canuto Kleber Canuto Linked Data, Brazil
Palestrante - Luis González Morales Luis González Morales UNSD, USA
Palestrante - Marcelo Pitta Marcelo Pitta Cetic.br|NIC.br, Brazil
Palestrante - Marina Mendes Tavares Marina Mendes Tavares IMF, USA
Palestrante - Pedro Luis do Nascimento Silva Pedro Luis do Nascimento Silva SCIENCE, Brazil
Palestrante - Ravi Krishnan Ravi Krishnan WHO / GIS Centre for Health, Switzerland
Palestrante - Riina Vuorikari Riina Vuorikari Independent Consultant, Former EC JRC Researcher, Belgium
Palestrante - Roland Hosner Roland Hosner Flowminder, UK
Palestrante - Trent Buskirk Trent Buskirk Keynote Old Dominion University, USA
Palestrante - Umar Serajuddin Umar Serajuddin Word Bank, USA
Palestrante - Víctor Andrés Víctor Andrés DANE, Colombia
Palestrante - Vladimir Klyuev Vladimir Klyuev IMF, USA
Palestrante - Wagner Meira Wagner Meira UFMG, Brazil
Palestrante - Winston Oyadomari Winston Oyadomari Cetic.br|NIC.br, Brazil

Venue

Brazilian Network Information Center – NIC.br

Av. das Nações Unidas, 11.541 - 4th floor - São Paulo, SP/Brazil

List of suggested hotels nearby the event venue: https://nic.br/eventos/hotels/.

Subway and Train

The train station that is closest to the meeting venue is Berrini, that’s part of Line 9 (Emerald). The Line 9 has access to Subway Line 4 (Yellow) in Pinheiros Station, and to Subway Line 5 (Lilac) in Santo Amaro Station.

Bus

SPTrans is responsible for the bus lines in the city
(https://www.sptrans.com.br/). Their website is only in portuguese, but their bus lines schedule database is integrated into Google Maps, so you can easily query the best bus lines for a given route.

CPTM Official Website (only in portuguese): https://www.cptm.sp.gov.br/

Subway Official Website: http://www.metro.sp.gov.br/

Event location map

Program Committee

Members:
Alexandre Fernandes Barbosa (Cetic.br|NIC.br)
Denise Britz do Nascimento Silva (Science)
Fábio José Novaes de Senne (Cetic.br|NIC.br)
Graziela Luz Castello (Cetic.br|NIC.br)
Gustavo da Silva Ferreira (ENCE|IBGE)
Juliano Masotti Almeida Silva (Cetic.br|NIC.br)
Luciana Portilho da Silva (Cetic.br|NIC.br)
Maísa Marques Cunha (Cetic.br|NIC.br)
Manuella Maia Ribeiro (Cetic.br|NIC.br)
Marcelo Trindade Pitta (Cetic.br|NIC.br)
Nádilla Lirian Barbosa Tsuruda (Cetic.br|NIC.br)
Pedro Luis do Nascimento Silva (Science)
Rodrigo Gabriades Sukarie (Cetic.br|NIC.br)
Thiago de Oliveira Meireles (Cetic.br|NIC.br)
Winston Tiogui Agliardi Oyadomari (Cetic.br|NIC.br)

Useful information

Vaccination against yellow fever is recommended for international travellers visiting any area in the state of São Paulo. Please check your country’s legislation before travelling.

Additionally, please refer to: https://www.who.int/countries/bra/en/.

The visa is the document granted by Consular Representations of Brazil abroad that allows the expectation of admission and stay of foreigners in the national territory, provided that the conditions established by law have been met.

To apply for a visa, foreigners must submit the visa application form duly completed, a valid travel document, proof of payment of consular fees, International Certificate of Immunization – when necessary –, and other specific documents for the type of visa requested. For more details, go to:  https://www.gov.br/mre/en?set_language=en.
More information about the city of São Paulo is available at: https://cidadedesaopaulo.com/?lang=en.

Latest edition

The 14th NIC.br Annual Workshop on Survey Methodology discussed methodological challenges for data production in the context of emerging digital technologies.

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